In 2007 whilst walking around the city of Chester, I decided to go into the local Waterstones on Eastgate row to have a browse and hopefully pick out some interesting reads. Whilst looking up and down the different categories of books on offer, I was immediately drawn to the classic section of the store which had a display of vintage 007 novels fanned out on a circular table.
As an avid reader of crime and thriller novels I am ashamed to say I had never read any of Ian Flemings 007 series of books. This was not because I avoided them in any way but on reflection maybe growing up with watching the films I may have subconsciously felt I had got the measure of what James Bond's character was all about, and didn't feel the need to pursue it any further. On this occasion, the 14 books presented neatly in Waterstones definitely got my attention. I began picking up the different titles I was so familiar with and started skimming through the pages to see if I could find any familiar character names I recognised from the films, such as Scaramanga and Oddjob .
In 2006 Casino Royale starring Daniel Craig as James Bond entered our cinemas with rave reviews. I enjoyed the film and found it a refreshing change to some of the more corny yet iconic James Bond films of the past. This film I felt, showed Bond to be a true assassin, ruthless, dangerous but still with the swarve and charismatic personality of previous Bond's that have been played on film. I was interested to see if this was the true James Bond character that was portrayed in the books. With this in mind I decided Casino Royale was the obvious choice to start with, having recently watched the film and it being the first book in the collection.
Reading Casino Royale definitely gave me a different perspective on the character of James Bond. In the book Fleming mentions Bond sporting a thin vertical scar down his right cheek, whilst the character Vesper says Bond resembles Hoagy Carmichael who was an American singer, songwriter, and actor. Slightly different to how I had viewed him from the films.
I began working my way through the books in the collection and decided that I would look for earlier editions of the books to start to collect, being a fan of all things vintage. It was only until I finished Dr No that I stumbled upon a first edition Goldfinger by publisher Jonathan Cape 1959. I was shocked to see that this was selling for over £2000, a little bit more than my previous Waterstone purchases of £7.99. It was from this point that I started looking into more Jonathan Cape first editions that were for sale, and realised that if I was to build up a collection of these books I would have to take out a bank loan, re-mortgage the house or simply settle for my Waterstones collection.
In the first edition market (Jonathan Cape 1953 -1966) the Bond books occupy an interesting and in some respects unparalleled place. Casino Royale in beautiful condition sell for at least £40,000, and Live and Let Die (the second) for around £23,000. If you look on certain auction sites you will see a whole collection from Casino Royale up to Octopussy and the Living Daylights selling for up to £100,000. If you look at the price trajectory of the Bond books in tandem with other first editions over the same period, there is hardly any comparison. Flemings collection also have nothing special about them, none of the books are signed or inscribed by their author but still sell for a premium. So why do they carry such a hefty price tag?
Collecting James Bond novels is especially fun when a new Bond film comes out! The release of the Casino Royale film in 2006 considerably increased the sales of the book of the same name. What was additionally great for book collectors was that the dust jacket for the book inspired the opening sequence of the film.
Adding to the fun of collecting Ian Fleming’s novel is the hunting down of the earlier copies of the Bond novels. These earlier titles were initially published in smaller quantities. The first novel, Casino Royale, had a print run of only 4,700 copies. Many of these went to libraries so were well used and invariably lost their jackets. The later books, such as Octopussy, had a run of 50,000 so great copies of these editions are more easily affordable.
James Bond books remain a beautifully designed set of books which look great on the collectors shelf. The dust jacket themselves designs by Kenneth Lewis, Pat Marriot and Richard Chopping (my favourite), all have special attributes that set them apart from each other. Chopping’s style was distinctive and menacing. He could even make a toad with a captured dragonfly seem menacing as he did for “You Only Live Twice.” Another favourite amongst collectors is Ken Lewis' Live and Let Die Dust Jacket. This was originally Fleming’s design, although a striking element has changed. In the original design, the jacket was supposed to have a blue background. Due to technical problems of the colour printing with blue and yellow, it was switched to the now iconic magenta.
Maybe the true reason why these books are so popular and sort after by collectors, is that they tap into the nostalgia of the time. Fleming is no longer with us but his iconic character James Bond created nearly 70 years ago has lived on throughout the decades, interpreted in many different ways onscreen. However, what has remained a constant during this time is his initial vision of the character and his creative direction of the dust jacket artwork in the first edition novels. Like Harry Potter and Sherlock Holmes, Bond is not merely a hero, but an archetype that is embedded in the public's psyche. If people can't be him I guess they can buy the next best thing. Although Jonathan Cape first editions now carry a hefty price tag, what you get for that price is a piece of original James Bond history that will hopefully live on forever.
If you can afford to own the full collection of first edition Jonathan Cape James Bond novels and you share the same nostalgic interest in James Bond as fans all over the world do, then I say go for it, you only live once!